Search engines are responsible for most internet traffic, with more then 300 million searches performed daily. That number represents a huge potential for business, and anyone trying to ignore it, will be left behind. Your existence on the Internet is just not enough. With more and more businesses competing for Internet user attention, it is becoming increasingly hard to appear among the top in search results.
An average search query on any of the major search engines (Google, Yahoo, and MSN) can return millions of pages on its Search Engine Result Page (SERP). Each link in the SERP represents a page on a website containing information that is relevant to the search query. That is a lot of competition. The level of competition varies for different industries, with services and hi-tech leading the way. The higher the competition level the harder it is to get noticed.
Do you know:
- If your site is appearing on first page during search results?
- How many people visit your site?
- How they find your pages?
- Do they find the right information?
- Are they contacting you?
- Are your pages well ranked for searches related to products and services your business provides?
- Why are your pages not ranked as well as your competitors?
Siegend can help you with the growing competition levels on the internet and optimizing your web site for search. This require putting more efforts in your website, writing content, optimizing the web pages by search engine standards, so the search engine robots visit the site, will be able to easily read and index the site content and submitting your website content to search engines in an acceptable format. All of this helps in:
Achieve better search engine ranking for your targeted keywords
Increase your website exposure
Siegend help to get your website on the first page. Getting noticed = potential business.
SEARCH ENGINE MARKETING (SEM)
Is your site ignored by search engines? Would you like your website to be more visible than just listed in search engine result pages (SERP), so people can find you? More than 70% of internet users find what they need by using a search engine. Are they finding your pages? Search Engine Marketing (SEM) can fix that. Don’t stay behind, Get noticed, today!
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in SERP through the use of paid placement, contextual advertising, and paid inclusion. Search engine marketing can make a big difference in your bottom line. SEM is a combination of marketing efforts designed to increase your ROI through the use of search engines.
Search Engine Marketing includes:
- Paid inclusions (Directories and search engines)
- Website submission
- Pay Per Click (PPC) Advertising: The most popular Pay Per Click engines are Google Adwords, Yahoo! Search Marketing and Microsoft adCenter.
- Landing page creation and optimization
- Conversion tracking
Search Engine Marketing provides organizations with a controllable, measurable marketing option. SEM is a good way to ensure short term results; it is not to replace SEO that is based on optimizing web pages to attract organic traffic and is a long term solution.
SOCIAL MEDIA MARKETING (SMM)
Online Marketing is bringing customers to your site; SMM is going where your customers are!
Social media marketing is a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, Linked In, Facebook, Flickr and YouTube.
In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users. Social media marketing has three important aspects:
- Creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz is the piece that makes social media marketing work, it replicates a message not through purchase of an ad, but through wall to wall or profile to profile contact.
- Building ways that fans of a brand or company can promote it themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook are exactly this.
- It is conversational. Social media marketing is not fully controlled by the organization, it allows for user participation and dialogue. Potentially a badly designed social media marketing campaign can backfire on the organization that created it. That is the reason that SMM campaigns must fully engage and respect the users.
Siegend will help bringing you closer to the people who value you. Social networks like Facebook, Orkut, Twitter, and Myspace allow Internet users the opportunity to keep in touch with you via a highly interactive online interface that is personal and engaging. Siegend will help you set up your social network accounts and maintain them for you, giving you maximum interaction with your target users with little fuss.
Siegend will help creating a dynamic user experience designed to generate goodwill. Social networks are started every day for all kinds of topics. Siegend scours the Web, looking for blogs, forums and online groups that are related to your product or service. Once we find them, we establish representation for you on these websites and join the community. This allows you to communicate with your customers and build goodwill that will result in higher traffic and profit.
Blog Development and Maintenance: Siegend will help set up a communications network that allows you instant access to your customers’ feedback. Weblogs, or blogs, have evolved from a few surfers’ dalliance to a legitimate social networking phenomenon. Every day, tens of thousands of blogs receive hundreds of millions of visitors, with each blog offering a different spin on a topic of choice. Blogs offer their owners the unique opportunity to share ideas with the world, as well as the welcome chance to interact with others who look for the information or opinion their blogs provide. Search engines place the kind of value on blogs unprecedented in the industry, thanks to the behavior of their owners to update on a frequent basis, as well as the rich content their blogs provide. Siegend provides assistance with setting up a blog for your company, which then becomes your soapbox for telling visitors that you are a legitimate source of information and a force to reckon with regarding your products and services.
WEBSITE ANALYTICS
Siegend will help in giving a consolidated analytics on owner’s community followers at all the social networking sites. These analytics would include but are not limited to:
- Number of communities on various social networks
- Number of community fans and followers
- Community visits traffic
- Content post likes, dislikes etc.
- Consumer demographics: Geography, Gender, Age, Education background, etc.
- Competitors analytics
Analytics help our customer to know their audience in a better way and accordingly define the marketing strategies.
